Description
Actimel is a fermented probiotic yogurt drink developed by Danone, designed to support immune health and promote overall well-being. Launched in 1994, Actimel has become a staple in many households across Europe and other regions, known for its compact, drinkable format and scientifically supported health claims. Each small bottle of Actimel contains around 20 billion live cultures of Lactobacillus casei Danone®, a proprietary strain of bacteria that survives the digestive process and contributes to gut health.
What sets Actimel apart is its unique combination of live probiotic cultures, vitamins, and a slow fermentation process. The formulation includes Vitamin D and B6, both of which play a critical role in supporting the normal function of the immune system. Its 8-hour fermentation process ensures optimal growth conditions for the live cultures, maximizing their effectiveness.
Actimel is available in a wide range of flavors, including strawberry, blueberry, mango, and fat-free options with no added sugar, appealing to various tastes and dietary preferences. It is marketed as a daily shot — easy to consume and convenient for busy lifestyles — with the message that a small daily habit can make a big difference in maintaining health.
In recent years, Actimel has also emphasized sustainability. Danone has taken steps such as removing plastic labels on bottles in certain markets to improve recyclability and reduce environmental impact.
Actimel’s appeal lies in its balance between scientific credibility, nutritional value, and consumer-friendly packaging, making it a leading product in the functional foods and probiotic drink categories.
